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‘World’s Coolest Winter’ campaign seeks tourism boost for UAE

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The ‘World’s Coolest Winter’ campaign recently launched an interactive website inviting residents and travelers to explore the diverse outdoor attractions of the seven emirates and experience the most prominent destinations across the country. The initiative was launched by the Ministry of Economy, the UAE Government Media Office, and various bodies concerned with tourism, culture, and heritage.

Campaign website

The campaign’s website includes more than 290 tourist destinations throughout the UAE. It provides comprehensive information about each destination in Arabic and English,…



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